Skaredykat Inc. is considering initial expansion beyond its home market. The firm has decided not to enter markets that differ greatly from its home market,instead expanding within the twelve-nation region that includes its home country.
A)The firm is not engaging in international trade.
B)The firm is using a regional approach to international expansion.
C)The firm will not be able understand the cultures, legal, and social norms of this market.
D)Skaredykat is a scaredy-cat.

Question

Quizplus · Accepted Answer

The firm is expanding within a region that includes its home country, indicating a regional approach to international expansion. This is a common strategy for businesses looking to expand their operations beyond their domestic market while avoiding the challenges of entering significantly different overseas markets.