Strategic alliances have become the cornerstone of many firms' competitive strategy, particularly large global competitors such as BMW.

Question

Quizplus · Accepted Answer

Strategic alliances have indeed become very important for firms to gain a competitive advantage, and many large companies such as BMW have embraced this strategy. Such alliances can help firms access new markets, technologies, and resources, as well as share risks and costs with their partners. Therefore, it is essential for companies to carefully choose their partners and manage their alliances effectively to create value and achieve their goals.

Strategic Alliances Have Become the Cornerstone of Many Firms' Competitive