Firms consider entering international alliances because multinational firms outperform firms operating only in their home markets.

Question

Quizplus · Accepted Answer

One of the reasons why firms consider entering international alliances is because multinational firms have access to a wider customer base, resources, and expertise. This can potentially lead to better performance and competitiveness compared to firms that operate only in their home markets. However, this is not the only reason why firms may choose to enter international alliances, as there may be other strategic and financial considerations involved.

Firms Consider Entering International Alliances Because Multinational Firms Outperform Firms