A manufacturer of specialty jams and jellies has decided to ally itself with an orchard and vineyard growing rare strains of fruit. This is a(an) ____ strategy.

Question

Quizplus · Accepted Answer

The manufacturer and orchard/vineyard are joining forces in the same industry vertical to complement each other's business by providing rare fruit for the specialty jams and jellies.

A Manufacturer of Specialty Jams and Jellies Has Decided to Ally