Smith Commercial Lighting, Inc., which sells lighting for factories and businesses, has entered into an alliance with Revelation Lighting, Inc., a retailer of home decor lighting, in order to expand into the trend of using industrial-type lighting in non-traditional style homes. Smith has invested 40% and Revelation has invested 60% into the new operation. This is an example of a(an)
A) joint venture.
B) nonequity alliance.
C) horizontal complementary strategic alliance.
D) vertical complementary strategic alliance.
Correct Answer:
Verified
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