Firms seeking to differentiate particularly need support from the ______ and ______ functions.
A) finance; accounting
B) engineering; operations
C) product R&D; marketing
D) management information; finance

Question

Quizplus · Accepted Answer

Product research and development (R&D) is essential for creating unique and innovative products that can help a firm differentiate and stand out in the market. Marketing is also crucial in promoting and communicating the unique features and benefits of the differentiated products to customers. Finance, accounting, engineering, operations, and management information are all important functions in running a business, but may not be directly related to creating and promoting differentiation.

Firms Seeking to Differentiate Particularly Need Support from the ______