Case Scenario 3: Jewell Company.
Jewell Company (JC) is a $2 billion diversified manufacturer and marketer of simple household items, cookware, and hardware. While JC's 16 different lines of business may appear quite different, they all share the common characteristics of being staple manufactured items and sold primarily through volume retail channels like Wal-Mart, Target, and Kmart. Because JC operates each line of business autonomously (separate manufacturing, R&D, and selling responsibilities for each line), it is perhaps best described as pursuing a related linked diversification strategy. The common linkages are both internal (accounting systems, product merchandising skills, and acquisition competency are centralized in the corporate office) and external (distribution channel of volume retailers). Despite this partial centralization of the divisions' operations, each business is run entirely separately. To keep the managers focused on their respective businesses, they are paid a base salary but can earn up to three times that salary in bonuses based on meeting divisional performance targets. An additional, but smaller part of their compensation is derived from stock options.
-(Refer to Case Scenario 3) What is the corporate structural form used by Jewell?
A) functional structure
B) cooperative M-Form
C) SBU M-Form
D) competitive M-Form

Question

Quizplus · Accepted Answer

The corporate structural form used by Jewell is SBU M-Form (strategic business unit multidivisional form), as each line of business operates autonomously with separate manufacturing, R&D, and selling responsibilities, but with some centralization in the corporate office for internal linkages such as accounting systems, product merchandising skills, and acquisition competency, and external linkages such as distribution channels of volume retailers. The managers are paid based on meeting divisional performance targets, which also indicates the use of SBU M-Form. The other options, functional structure (A), cooperative M-Form (B), and competitive M-Form (D) do not accurately describe the corporate structural form used by Jewell.