Alibaba is likely to experience loss of trust only in the short run because it took swift action once it discovered fraud by the sellers who used its` web site (Chapter 12 Strategic Focus).

Question

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Alibaba's quick response to dealing with the fraud by sellers on its website is likely to regain trust in the long run, thus experiencing loss of trust only in the short term.

Alibaba Is Likely to Experience Loss of Trust Only in the Short