The CEO of CLEO, Inc., in all her communications to employees consistently refers to her dream of CLEO becoming the company of choice for employee assistance programs. She keeps this theme uppermost and it is reflected in the firm's motto, the title of its Web newsletter, and even on the company t-shirts and mugs. This is an example of the firm's:
A) core ideology.
B) organizational culture.
C) strategy.
D) envisioned future.
Correct Answer:
Verified
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