Even though Alibaba was implicated in fraud (primarily by sellers who used its web site but also by some of Alibaba's employees), the ___________ is likely to allow the company to regain trust in the short term (Chapter 12 Strategic Focus).

Question

Quizplus · Accepted Answer

Swift and forceful action taken by Alibaba to address the issue of fraud and restore trust is likely to be the most effective in the short term. Denial of responsibility or firing the founder may not necessarily address the underlying issues and changing the culture of corruption may take a longer period of time.

Even Though Alibaba Was Implicated in Fraud (Primarily by Sellers