P&G's CEO, A.G. Lafley, has a goal of 50% of P&G's new products to come from partnerships with customers, suppliers, other firms, inventors and universities. P&G has implemented a process of "open innovation" (Chapter 13 Opening Case).

Name: P&G's CEO, A.G. Lafley, has a goal of 50% of P&G's new products to come from partnerships with customers, suppliers, other firms, inventors and universities. P&G has implemented a process of "open innovation" (Chapter 13 Opening Case).
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The Answer is True