A firm that innovates through imitation can expect to produce a product for a niche market, since the general market for the standardized product will be dominated by early adopters.

Question

Quizplus · Accepted Answer

A firm that innovates through imitation can target the general market by offering a similar product at a lower cost or with slight improvements, rather than focusing solely on niche markets.

A Firm That Innovates Through Imitation Can Expect to Produce