Larger, established firms, mainly those competing globally, use their R&D labs to create competence-destroying new technologies and products.

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Larger, established firms often use their significant resources to invest in research and development, creating new technology and products that can disrupt and even destroy the competence of smaller, less established firms. This is particularly common among firms competing on a global scale, where innovation and technological advancement can be key competitive advantages.

Larger, Established Firms, Mainly Those Competing Globally, Use Their R&D