As noted in the Chapter 13 Strategic Focus, social networking sites such as Facebook are primarily used for employees to communicate, but are of limited value in identifying new and different markets for existing and new product ideas.

Question

Quizplus · Accepted Answer

This statement is false. Social networking sites can be valuable resources for identifying new markets and gathering consumer insights, especially through targeted advertising and social listening tools.

As Noted in the Chapter 13 Strategic Focus, Social Networking