Tide Total Care, a premium version of Tide detergent, was developed through Sweden's Lund University along with two small chemical companies as partners. Which of the following methods of generating innovations does Tide Total Care illustrate (Chapter 13 Opening Case)?
A) Induced strategic behavior
B) Autonomous strategic behavior
C) Open innovation
D) Innovation through acquisitions

Question

Quizplus · Accepted Answer

Tide Total Care was developed through open innovation, as it involved collaboration with external partners (Lund University and two small chemical companies) to create a new, premium version of Tide detergent.

Tide Total Care, a Premium Version of Tide Detergent, Was