GreenBox, a company that recycles paper products to make cardboard cartons, has introduced a new product that resists damage by moisture.GreenBox can expect that:
A) this innovation will resist competitors' attempts to imitate it.
B) its investors will react positively to the introduction of the new product because of the potential for higher returns.
C) its investors will react negatively because of the risk and cost entailed in introducing a new product.
D) this will be recognized in the industry as a radical innovation.

Question

Quizplus · Accepted Answer

Investors are likely to react positively to the introduction of a new product that has the potential to generate higher returns, especially if it offers a competitive advantage like moisture resistance.

GreenBox, a Company That Recycles Paper Products to Make Cardboard