The idea that it is "vital to sell the ideas to others in the organization so that innovations will be commercialized" is the rationale behind the use of:
A) product champions.
B) joint ventures.
C) strategic leadership.
D) cross-functional teams.

Question

Quizplus · Accepted Answer

Product champions are individuals within an organization who champion a new idea or product and work to sell it to others within the organization. They are important for ensuring that innovations are commercialized and can help to overcome resistance to change within the organization.

The Idea That It Is "Vital to Sell the Ideas