The planning stage of the Strategic Health Communication Campaign Model addresses two major issues: setting clear and realistic campaign objectives; and establishing a clear consumer orientation to ensure the campaign reflects the priority audience's specific concerns and cultural perspectives.

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The planning stage of the Strategic Health Communication Campaign Model indeed focuses on setting clear and realistic objectives and ensuring a consumer orientation that reflects the audience's concerns and cultural perspectives, which are crucial for the campaign's effectiveness and relevance.

The Planning Stage of the Strategic Health Communication Campaign Model