A new technology promises greater benefits and less cost. You do not have this technology in your office, but you are considering purchasing it to stay competitive. This is an example of _____.
A) applying Mill's theory to practice
B) advertising pressure
C) technology diffusion
D) technology imperative

Question

Quizplus · Accepted Answer

Technology imperative refers to the idea that organizations feel pressured to adopt new technologies in order to stay competitive.

A New Technology Promises Greater Benefits and Less Cost