Political science research shows that negative campaign ads are ineffective, despite their popularity.
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Q21: Today's voters are as loyal to their
Q22: Most people who claim to be independent
Q23: Old-fashioned campaigns based on armies of volunteers
Q24: Challengers typically raise more money in congressional
Q25: Candidates are required by law to spend
Q27: Face-to-face campaign strategies are more effective than
Q28: More people vote in presidential elections than
Q29: Presidential "coattails" describe the idea that fund-raising
Q30: Ticket-splitting has plummeted to less than 10
Q31: How do incumbent and challenger strategies differ
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