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Match the Common Qualitative Method Used in Formative Research to Its

Question 108

Multiple Choice

Match the common qualitative method used in formative research to its definition.
-In-depth interviews


A) Communities are given the tools to document their own lives, problems, and possible solutions through photography.
B) You go to the location where the intended audience would encounter information about a behavior or acquire a product and then invite them to participate.
C) Consist of 8 to 10 people and are used to develop hypotheses, explore broad topics, and generate ideas.
D) Used to discuss highly personal topics and can be done in many settings.

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