Defining the population in a survey is a two-step process. The first step consists of defining the __________; the second step consists of constructing the __________.
A) unit of analysis; target population
B) target population; sampling frame
C) sampling frame; sample design
D) sampling design; sample

Question

Quizplus · Accepted Answer

The first step in defining the population is identifying the target population, which is the entire group of individuals or items that the survey is intended to understand. The second step is constructing the sampling frame, which is a list or other device used to define a researcher's population of interest from which a sample will be drawn.

Defining the Population in a Survey Is a Two-Step Process