The social desirability effect refers to
A) class differences in happiness and mental health.
B) respondents' tendency to give answers that project a positive self-image.
C) the tendency to agree with a statement regardless of its content.
D) higher response rates obtained by pleasant than unpleasant interviewers.

Question

Quizplus · Accepted Answer

The social desirability effect is when respondents give answers that they believe will be viewed favorably by others, often to project a positive self-image.

The Social Desirability Effect Refers to