To Study Whether Women Are Stereotyped on Television, Stephen Craig

To study whether women are stereotyped on television, Stephen Craig analyzed over 2,000 television commercials. Among the information he coded for each commercial was the gender mix of the characters, the role of the primary visual character, and the type of product advertised. Craig's unit of analysis is

A) gender.
B) gender stereotypes.
C) women.
D) television.
E) television commercials.