According to Bruner and Kelso's analysis of restroom graffiti, one problem with frequency measures of content analysis is that they
A) are imprecise.
B) tend to be unreliable due to difficulties in coding.
C) fail to assume that the "message is the meaning."
D) disregard the context of the recording units, which may illuminate the meaning of frequencies.

Question

Quizplus · Accepted Answer

Frequency measures can overlook the context in which the graffiti is written, which can provide important insights into the meaning behind the frequencies observed.

According to Bruner and Kelso's Analysis of Restroom Graffiti, One