Arranging questions in a funnel sequence is one way to control for a respondent's frame of reference.
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Q46: It is good to use words such
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Q48: Leading questions are an effective way of
Q49: Routine background questions are best placed at
Q50: Sensitive questions are best placed at the
Q52: The simple question "Why?" is usually the
Q53: Survey researchers avoid trying to help respondents
Q54: Some respondents tend to agree with attitude
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Q56: The purpose of pretesting is to check
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