All of the following are limitations of the social marketing theory in health promotion and education, except:
A) Social marketing does not require a lot of lead time.
B) Social marketing has been labeled "motivational manipulation."
C) Social marketing as an approach to social change lacks clarity.
D) Social marketing is usually effective for behaviors that need to be changed once or only a few times, but is not effective for behaviors that must be repeated and maintained over a period of time.
Correct Answer:
Verified
Q14: In the marketing mix, _ refers to
Q15: Social marketing originated in India, where it
Q16: Statement A: In social marketing, expectations are
Q17: In social marketing, the mechanism by which
Q18: Gathering quantitative and qualitative data about the
Q20: Exchange theory implies the transfer or transaction
Q21: Movement across the stages of social marketing
Q22: The process of collecting quantitative and qualitative
Q23: Distinct groups of people who are similar
Q24: The product must be able to fill
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