The unique feature of the theory of reasoned action (TRA) and the theory of planned behavior (TPB) is that they argue that behavioral _________ is the most important determinant of behavior.
A) action
B) intention
C) activity
D) performance

Question

Quizplus · Accepted Answer

The theory of reasoned action (TRA) and the theory of planned behavior (TPB) both emphasize that behavioral intention is the most important determinant of behavior, as it reflects the motivational factors that influence a behavior.

The Unique Feature of the Theory of Reasoned Action (TRA)