Creative Advertising Ltd. wants its 100 employees to work together around specific clients, yet maintain an equal emphasis on alignment with their skill specializations (advertising, graphics, copywriting, and public relations). Which of the following organizational structures would work best for Creative Advertising?

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The matrix structure that overlays project teams with a functional structure would work best for Creative Advertising. This structure would allow employees to work together on specific clients while maintaining specialization in their individual skills. It also provides the flexibility needed to adapt to changing client needs and requirements. The focus on project teams ensures collaboration and coordination while the functional structure maintains expertise in each specialized area.