Executives at CelCorp, a Major Telecommunications Company, Are Concerned That

Executives at CelCorp, a major telecommunications company, are concerned that its organizational structure is ineffective. The company currently has a functional structure in which employees are grouped by specialization: manufacturing, marketing, research, administration, etc. CelCorp has manufacturing plants in six countries throughout the globe, marketing operations in several dozen countries, and research and development centers in three countries. The company makes three distinct products with approximately equal revenue: mobile telephones, satellite communication systems and Internet routers. Recommend a new organizational structure for CelCorp and justify your decision.