Paul was standing for election for a major role on his school's governing cabinet. Before giving his speech to the whole school, he conducted an audience analysis which showed that around twenty percent of the school was never going to vote for him whatever he said, while thirty percent were generally in favor of what he said, and the rest were undecided or wavering. What percentage of the school did he decide should be his target audience?

Question

Quizplus · Accepted Answer

Paul should target the 50% of the audience that is either undecided or wavering, in addition to the 30% that are generally in favor, to maximize his chances of winning.

Paul Was Standing for Election for a Major Role on His