The __________pricing approach entails looking at competitors' pricing and using that information to decide one's selling price

Question

Quizplus · Accepted Answer

The comparison-to-competitors pricing approach involves analyzing what competitors are charging for similar products or services and using that information to set one's own prices. This method is focused on the market and competitors rather than solely on the cost of production or desired profit margins.

The __________Pricing Approach Entails Looking at Competitors' Pricing and Using