When a firm does not offer unique features that convince customers to buy its products or its costs are too high to gain competitive advantage, it is said to be

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A firm is said to be "stuck-in-the-middle" when it fails to develop a competitive advantage either through differentiation (offering unique features) or cost leadership (offering lower costs). This situation often leads to suboptimal performance because the firm cannot attract enough customers based on either product uniqueness or price competitiveness.

When a Firm Does Not Offer Unique Features That Convince