When a firm uses the multi-domestic strategy, it is using different strategies in each of the operating markets

Name: When a firm uses the multi-domestic strategy, it is using different strategies in each of the operating markets
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Question

Quizplus · Accepted Answer

A multi-domestic strategy involves a company adapting its products, marketing, and operations to fit the local markets it operates in, essentially using different strategies in each of those markets.

When a Firm Uses the Multi-Domestic Strategy, It Is Using