The three levels of a product include:

Question

Quizplus · Accepted Answer

The three levels of a product typically include the core product (what the customer is actually buying), the actual product (the tangible, physical product), and the augmented product (additional services or benefits that come with the product). Option B, "Core goods-services, augmented goods-services, and total goods-services," most closely aligns with this concept, although the terminology might slightly differ from the standard "core, actual, and augmented" product levels.

The Three Levels of a Product Include