Meow Mix, cat food manufacturer, develops the Meow Mix Mobile to cruise around spreading brand awareness on local streets and highways. Meow Mix is pursuing which form of marketing?

Question

Quizplus · Accepted Answer

Guerilla marketing involves unconventional, often surprising interactions to promote a product or service, like the Meow Mix Mobile cruising around to spread brand awareness.

Meow Mix, Cat Food Manufacturer, Develops the Meow Mix Mobile