It is easier to succeed if an idea generates market need where none currently exists
than if it solves an existing problem

Question

Quizplus · Accepted Answer

Creating a market need where none exists can be significantly more challenging and costly due to the need for educating potential customers and creating demand from scratch, whereas solving an existing problem taps into an already recognized need, making it easier to attract customers.

It Is Easier to Succeed If an Idea Generates Market