According to the Global Entrepreneurship Monitor (GEM), the two major reasons for starting a business are:

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The Global Entrepreneurship Monitor (GEM) identifies "push" and "pull" factors as the two major reasons for starting a business. "Push" factors refer to circumstances that compel individuals to start a business, such as unemployment or dissatisfaction with current employment, while "pull" factors are those that attract individuals into entrepreneurship, such as the pursuit of an opportunity or the desire for independence.

According to the Global Entrepreneurship Monitor (GEM), the Two Major