In social media analytics frequency refers to the number of people who see your posts.

Name: In social media analytics frequency refers to the number of people who see your posts.
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Frequency in social media analytics typically refers to how often something occurs, such as how often posts are made, not the number of people who see the posts. The number of people who see your posts is usually referred to as reach or impressions.

In Social Media Analytics Frequency Refers to the Number of People