Ernie's family has run his family-owned sandwich shop for eighty years. According to Ritzer, why is Ernie's sandwich shop likely resistant to McDonaldization?

Question

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Ritzer's concept of McDonaldization refers to the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world. A "premodern" business like Ernie's sandwich shop, which has been around for a long time, is likely resistant to McDonaldization because it represents traditional values and practices that contrast with the efficiency, calculability, predictability, and control that characterize McDonaldization.

Ernie's Family Has Run His Family-Owned Sandwich Shop for Eighty