What did Marshall McLuhan mean by the statement, "the medium is the message"?
A) He meant that the form the message takes, as well as the content of the message, can change people and societies.
B) McLuhan meant that the form of the message is more important than the content of the message.
C) Messages should always be given in the most engaging form to ensure that people will pay attention.
D) People can only fully appreciate messages that are given in a combination of media forms, like an audio-visual message

Question

Quizplus · Accepted Answer

McLuhan's statement emphasizes that the medium through which a message is conveyed can influence and shape the message itself and have profound effects on society, not just the content of the message.

What Did Marshall McLuhan Mean by the Statement, "The Medium