What research method did Hunt use in his UCLA study to reveal that television shows with lower levels of diversity garner lower ratings?
A) Survey
B) Interview
C) Content analysis
D) Experiment

Question

Quizplus · Accepted Answer

Hunt used content analysis in his UCLA study to examine the diversity levels in television shows and correlate these with their ratings, revealing that shows with lower levels of diversity tend to have lower ratings. Content analysis allows for the systematic evaluation of various forms of media content, making it an appropriate method for such a study.

What Research Method Did Hunt Use in His UCLA Study