John likes to read books and spends a great deal of time in the library.The tendency to conclude that John is more likely to be a college professor than a mechanic is an example of using the _____________ heuristic.

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The representativeness heuristic involves making judgments based on how well an individual or event represents or matches a certain prototype or stereotype. In this case, the stereotype is that college professors are more likely to spend a lot of time reading and in libraries than mechanics, which leads to the conclusion that John is more likely to be a college professor.

John Likes to Read Books and Spends a Great Deal