Thaler and Sunstein (2008)found that student's estimations of the year Attila the Hun sacked Europe was influenced by the unrelated request to add 200 to part of their phone number.This study best illustrates the effect of which heuristic?

Question

Quizplus · Accepted Answer

The anchoring and adjustment heuristic refers to the tendency to rely too heavily on the first piece of information encountered (the anchor) when making subsequent judgments or estimations. In this case, the unrelated request to add 200 to part of their phone number acted as an anchor that influenced the students' estimations of when Attila the Hun sacked Europe.

Thaler and Sunstein (2008)found That Student's Estimations of the Year