As your textbook mentions,advertisements on television often try to sell products based on presenting alternative outcomes for a situation.For instance,an advertisement might claim "If you bought this brand of beer,you and your friends would have had more fun at the party." In this example,advertisers are taking advantage of what social psychological concept?

Question

Quizplus · Accepted Answer

The concept being described is counterfactual thinking, which involves imagining alternative outcomes for past events. The advertisement is suggesting that if the person had bought the advertised beer, a more enjoyable outcome would have resulted.

As Your Textbook Mentions,advertisements on Television Often Try to Sell