Jill is trying to decide between a red prom dress that she really likes and a black prom dress that she also really likes.Even though she likes both dresses about the same,she decides to choose the red dress.Now she feels the red dress was actually a better choice and that it looks much better on her than the black dress.Which of the following ideas best accounts for her change in opinion?
A) Attitude accessibility
B) Post-decisional dissonance
C) Attitude strength
D) Attitude specificity

Question

Quizplus · Accepted Answer

Post-decisional dissonance explains why Jill's opinion changed after making her decision. She may have felt some cognitive dissonance, or discomfort, after choosing the red dress over the black dress. To reduce this dissonance, she may have convinced herself that the red dress was actually a better choice and looked better on her. This change in opinion helps her to feel more comfortable with her decision and reduces her discomfort.

Jill Is Trying to Decide Between a Red Prom Dress