A type of influence that occurs when one turns to members of one's group to obtain accurate information is defined as____________.

Question

Quizplus · Accepted Answer

Informational social influence occurs when one turns to members of their group to obtain accurate information in an ambiguous or unfamiliar situation. It is based on the assumption that the group members have more knowledge or experience than the individual and can provide valuable information to inform their decision making. Public conformity (A) is a type of influence where an individual publicly goes along with the group's beliefs or actions, even if they do not personally agree with them. Normative social influence (C) is a type of influence that occurs when an individual conforms to the group's beliefs or actions to gain social acceptance or avoid rejection. An injunctive norm (D) is a type of social norm that describes what is perceived as socially acceptable or unacceptable behavior.

A Type of Influence That Occurs When One Turns to Members