An individual holding a minority opinion will be more persuasive to the extent he or she is firm and consistent in his or her beliefs.

Question

Quizplus · Accepted Answer

This statement is supported by the consistency and congruity principle, which suggests that people are more likely to persuade others when their attitudes and behaviors are consistent and congruent. Therefore, an individual who firmly and consistently holds a minority opinion is more likely to be persuasive than someone who appears indecisive or inconsistent in their beliefs.

An Individual Holding a Minority Opinion Will Be More Persuasive