Ingratiation techniques hinge on the liking and friendship principle.

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Ingratiation techniques involve trying to increase someone's liking of you, often by using flattery, similarity, or offering favors. These techniques are based on the principle that people are more likely to comply with requests from those they like or perceive as similar to themselves. Therefore, ingratiating oneself to others can be an effective way to increase their willingness to cooperate or help in various situations.

Ingratiation Techniques Hinge on the Liking and Friendship Principle