To be effective,techniques designed to combat stereotypes and reduce prejudice and discrimination often require:

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Controlled processing, which involves effortful and conscious consideration of information, is necessary for individuals to challenge and ultimately change their deeply-held stereotypes and prejudices. Automatic processing, on the other hand, relies on quick and often unconscious categorization of individuals based on stereotypes and is a significant barrier to combating discrimination. A focus on making individuals happy or decreasing reasoned action is unlikely to result in long-term reduction of prejudice and discrimination.

To Be Effective,techniques Designed to Combat Stereotypes and Reduce Prejudice